Search

Back to top

Search Constraints

Start Over You searched for: Formats Promotional materials. Remove constraint Formats: Promotional materials.
Number of results to display per page
View results as:

Search Results

Collection

A Select Summer Vacation Tour to Marble, Colorado, 1909

55 photographs, 11 clippings, 6 pieces of ephemera, and 1 letter in 1 album

A Select Vacation Tour to Marble, Colorado contains 55 photographs, 11 clippings, 6 pieces of ephemera, and 1 letter documenting an inspection trip for potential investors to marble and slate quarries in Colorado organized by the Knickerbocker Syndicate.

A Select Vacation Tour to Marble, Colorado contains 55 photographs, 11 clippings, 6 pieces of ephemera, and 1 letter documenting an inspection trip for potential investors to marble and slate quarries in Colorado organized by the Knickerbocker Syndicate.

The album (18 x 25.5 cm) is lacking a front cover, but the contents are undamaged. The first item is an illustrated brochure attached to the album's front cover that describes the upcoming journey and provides a detailed itinerary and sample menu. While aimed primarily at current investors in the Colorado-Yule Marble Company and the Colorado Slate Company, “families and friends or acquaintances” were also welcome. The cost was not specified.

The rest of the album documents the trip and promotes the quality of company products. Photographs show Yule marble in use at the Cheesman Memorial in Denver and the Youngstown, Ohio, courthouse. Pamphlets and newspaper articles also declare the marble to be of better quality than Carrara marble and the slate is in quantities that will eclipse Wales in the industry, who was the world leader at the time.

The passengers made a thorough inspection of the Yule Marble site over two days and are shown riding from the mill to the quarry site in the new electric trolley powered by electricity generated from the Crystal River, on the quarry floor watching workers extract blocks that will be shaped into columns at the mill, and visited the site of the slate quarry which was in the early stages of development. Other highlights of the trip included stopovers at Glenwood Hot Springs Lodge and Colorado Springs, excursions to tourist sites like Pikes Peak and Cripple Creek, and city tours in Kansas City, Denver, and elsewhere. Local newspapers covered many of these visits, and clippings are included in the album.

Also present is a letter of appreciation to the mine supervisors signed by 31 of the travelers and an illustrated report on the state of the mine by a mechanical engineer on the trip named Arthur M. Chidester (who also took most of the album’s photographs).

Collection

Michelle Krebs papers, 1984-2009

17 linear feet — 3 oversize items — 79.1 GB (online)

Online
Topical files and writings of Michelle Krebs, a Detroit-based freelance automotive writer who served as editorial coordinator and contributing editor for various publications of the automotive industry as well as contributing journalist for newspapers and general-interest magazines.

The Michelle Krebs collection includes her writings, in the form of newspaper and magazine clippings, as well as research materials collected as part of her professional work as analyst and journalist for the automotive industry. The papers are arranged in the following series: Writings, Topical Files, and Promotional Materials, Press Releases, and Publications, and Shows and Presentations Audio Visual Materials. The 2012 accession contains additions to the Topical Files, Promotional Materials, Press Releases, and Publications series.

Collection

Painted Bulletin Advertising Association Book, 1923-1924

70 photographs in 1 volume

The Painted Bulletin Advertising Association book was assembled in 1924 by the Detroit-based Painted Bulletin Advertising Association and contains 70 photographs of a wide range of commercial and public service billboards as well as typescript text regarding strategies for increasing sales with billboard advertising.

The Painted Bulletin Advertising Association book was assembled in 1924 by the Detroit-based Painted Bulletin Advertising Association and contains 70 photographs of a wide range of commercial and public service billboards as well as typescript text regarding strategies for increasing sales with billboard advertising.

The volume (28.5 x 25 cm) has black leather covers and serves as a comprehensive primer on the advantages of using "painted bulletins" to increase sales for companies with products as diverse as building supplies, dairy products, furniture sales, and men's clothing. Likely distributed to advertising agencies across the country to bolster the Painted Bulletin Advertising Association’s efforts in increasing the use of billboards by local businesses, the volume provides case studies and testimonials as well as detailed analyses drawing on the latest census data and consumer psychology. Specific talking points and strategies are offered to convince business owners that billboard advertising will increase their sales. A brief section is also included describing how billboards can be employed for drawing attention to important community issues.

All 70 photographs included in the volume are canvas-backed, stamped "Smith Brothers, Commercial Photographers, …Detroit, Mich.," and depict billboard designs or actual billboards in situ. Several images provide detailed descriptions of the colors used in various elements of each design, and many are mounted on cloth backing.

The volume includes the following sections:

  • "Building Boom" - Eight pages on successful outdoor advertising by construction companies with examples from around the country.
  • 18 pages of photographs with detailed description of colors used in billboard designs for various products.
  • "Promotion Literature on Furniture Accounts" – 12-page case study of advertising strategies of 15 companies with 13 photographs of billboard designs.
  • Two-page October 1923 association newsletter with a case study of a department store's use of billboards.
  • "Dairy Products" – 12 pages of case studies on dairy companies' use of billboards including 13 photographs.
  • "How the Painted Bulletin Can Serve the Community" – Five pages (and five photographs) on how billboards can be used to highlight local issues.
  • "Economy of Outdoor Advertising" – One-page testimonial letter from the head of a New York advertising firm.
  • "Information and Data on Painted Bulletin Advertising Campaigns by Manufacturers of Building Materials" – 10-page comparative study of various companies plus 10 photographs.
  • "Outdoor Advertising Campaigns" – Eight pages of examples of usage by department stores around the country with six photographs.
Collection

San Luis Valley, Colorado, Promotional Album, 1908

26 photographs and assorted printed material in 1 album

The San Luis Valley, Colorado, promotional album contains 26 photographs as well as testimonials, articles, maps, and periodical excerpts that served to promote estate development in the San Luis Valley, Colorado, in 1908.

The San Luis Valley, Colorado, promotional album contains 26 photographs as well as testimonials, articles, maps, and periodical excerpts that served to promote estate development in the San Luis Valley, Colorado, in 1908.

Professional photographer O. T. Davis made 18 of the 26 photographs in this album. His work was part of an effort by the Oklahoma Land and Colonization Co. (based in Kansas City, Missouri) to attract settlers to the region. The company had purchased some 20,00 acres of land in the valley. The photographs and accompanying testimonials, letters, articles, and maps that make up the rest of this album were designed to attract potential buyers and investors.

The album (21.5 x 30 cm) has brown leather covers and begins with a group of typed declarations attesting to the impressive quality and quantity of Colorado agricultural products, including one by a former Colorado governor stating: “There may be a few favored spots that can raise potatoes as good, but nowhere in the world can better be produced.” Other statements tout the favorable climate and plentiful water sources. The introductory testimonials are followed up by photographs, most of which were taken by O. T. Davis on August 18th 1908, though some were taken later on in the harvest season. The images show impressive yields, prosperous homesteads, and plentiful water sources and also include in-town scenes showing well-dressed men and women, a bustling train station, a sturdy schoolhouse, and busy liveries.

Following the photographs more documentation is included such as sworn affirmations that artesian wells are plentiful, unattributed periodical articles touting the regions’ yields of field peas, sugar beets, hay, hogs and cattle, and magazine photographs with the same positive perspectives as Davis’s photographs. Also present is a railroad map of the Denver and Rio Grande Western Railroad’s extensive system in the region and plans to complete a link to San Francisco in 1909, thus opening regional products to worldwide markets.