This collection consists almost entirely of a variety of Central Michigan University (CMU) published brochures, fliers, and a few posters, mostly generated for Admissions, used to recruit students to CMU, either generally or to specific colleges. The importance of this collection is in documenting how recruitment materials changed during COVID-19. Some of the Snapshot fliers are in Spanish, but the rest of the collection is in English. Two folders at the front of the box contain newsletters from the College of Education and Human Services (EHS) and the College of Humanities and Social ahnd Behavioral Sciences (HSBS). While these newsletters may have been used by recruiters, they were not originally intended for that purpose. The collection is organized alphabetically by topic and chronologically and is in excellent physical condition. Researchers may also be interested in other U Comm collections housed in the Clarke Historical Library.
Processing Note: 1.5 cubic feet of materials were withdrawn during processing, mostly duplicates, postcards, drafts, and miscellaneous materials. One folder of materials was added to Pres. Davies’ papers. Three folders of materials were added to President Ross’ papers. Two folders were added to the CMU Vertical Files. Three issues, one each of three cataloged series titles, were cataloged separately.
Organizational History:
Central Michigan University (CMU) Information Services was established in 1946 and initially called the News Bureau. It was renamed Information Services in 1955/1956. In 1986/1987, it merged with Information Systems/Systems Analysis. By the 1990s it was known as CMU Media Relations, and by 2008 as CMU Public Relations and Marketing (PRM). It was the university's public relations unit responsible for taking/creating negatives photographs, slides, videos, and digital images of events, and creating news releases, newsletters, public relations materials, sports programs, media guides, and posters, both for CMU staff and students and the public. Renee T. Walker was the associate VP for PRM, from 2008 to March 2011, when the name changed to University Communications, or UComm as it has been known in 2020. CMU President Bob Davies named John Veilleux the university's vice president for UComm and chief marketing officer, effective January 8, 2020. Since then, UComm promotes CMU through strategic communications both print and online. The office also assist CMU with promotion material and generates and controls CMU logos, branding, and watermarks, CMU news, images of CMU students, faculty, staff, administrators, alumni, campus, events and organizations, and communications in various formats. (This information is from UComm's website, accessed in March 2020.)
