D. M. Dewey Color Printed Nursery Sample Book, ca. 1870s
1 volume
Dellon Marcus Dewey (1819-1889) was a bookseller, publisher, art patron, and illustrator based in Rochester, New York. In the mid-1850s, he became renowned for his stenciled watercolor bookplates of botanical products. He sold the illustrations to people involved in the floral and nursery trade for use as seed advertisements. Dewey employed many immigrant artists to create hundreds of illustrations that would be compiled into sample books.
Dewey utilized a multi-layer production process called “theorem painting” in which stenciled transparent watercolors were used to gradually construct layers of color before final touches were added by hand. However, in the 1870s Dewey began to transition into using the more cost-effective chromolithographic color printing process. By 1881, his company provided over 2,400 varieties of botanical illustrations. In 1888 Dewey's business was combined with the Rochester Lithographing and Printing Company before he passed away the following year.
The D. M. Dewey color printed nursery sample book contains over 50 pages of full color botanical illustrations that were marketed to individuals involved in the seed trade for use as advertisements.
The sample book (14 x 23 cm) contains a mixture of both stenciled watercolor and chromolithographic designs that depict a wide variety of fruits, flowers, and trees in vibrant color and exquisite detail. Also present is a printed list of flowers and crops with their prices as well as a newspaper clipping concerning the Colorado State Fair and its fruit and agriculture exhibits.